ETS: The Every Day Way

April 21st, 2009 in 2007-2010 Term, A city with better housing & transportation choices, Transit

april-430x2571Borrowing perhaps from the iconic “TTC: The Better Way“, ETS has a new catchphrase to help usher in a new era in public transit in our city.

 

I like how the tagline can be personalised, as it is with the image to the right. I’ve also seen ‘To save $5500 a year” on a giant pink bus – presumably versus car ownership.

For me it’s ‘To become a one-car household’ which is a goal for my family. 

Edmonton blogger and transit booster MasterMaq has some excellent comments on the marketing campaign as well here.

This weekend of course the first extension of the South LRT will open to South Campus. Information about changes in bus routing to feed the LRT can be found here.

I had an opportunity to take a preview ride on the extension yesterday with some officials from Alberta Environment, one of whom brought a guitar and sang a wonderful folky song with the refrain ‘Helluva time on the LRT line’ which had everyone clapping and smiling.

One thought on “ETS: The Every Day Way”

  1. Marketing campaigns are fun, but has anyone given serious consideration to making ETS a free service? It would sell itself, and I suspect that it might actually make a lot of sense some day not too far away.

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